Question
What are the best practices for using Pantone colors in print design?
Answer
Pantone gets you consistent brand color, but only when you specify and proof it correctly. Never trust the screen for color selection.
- Pick colors from a physical Pantone Formula Guide, not your monitor. Screens show RGB light, not ink
- Specify the exact Pantone codes in your design file
- Match the coated (C) or uncoated (U) version to your paper stock
- Request a hard-copy proof before committing to a full run
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