Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How do I specify Pantone colors so they print correctly?

Answer

Pantone gets you consistent brand color, but only when you specify and proof it correctly. Never trust the screen for color selection.

Pick colors from a physical Pantone Formula Guide, not your monitor. Screens show RGB light, not ink
Specify the exact Pantone codes in your design file
Match the coated (C) or uncoated (U) version to your paper stock
Request a hard-copy proof before committing to a full run

Ready to order?

Get your custom business cards printed at 4OVER4

Related questions