Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How do I pick Pantone colors that hold up in print?
Answer
Begin with the emotion you want your brand to signal, then verify the colors on real materials.
| Color | Common association |
|---|---|
| Red | Urgency and energy |
| Blue | Trust and stability |
| Green | Growth and health |
| Warm neutrals | Comfort and approachability |
- Pick two or three Pantone colors that fit your brand personality
- Test them on both coated and uncoated stock, which render color differently
- Always proof on the actual substrate you plan to print
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