Question
How do I choose the right Pantone colors for my brand?
Answer
Begin with the emotion you want your brand to signal, then verify the colors on real materials.
| Color | Common association |
|---|---|
| Red | Urgency and energy |
| Blue | Trust and stability |
| Green | Growth and health |
| Warm neutrals | Comfort and approachability |
- Pick two or three Pantone colors that fit your brand personality
- Test them on both coated and uncoated stock, which render color differently
- Always proof on the actual substrate you plan to print
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