Sofia Ramirez, 4OVER4 design and templates voice (illustration)
Sofia Ramirez Design & Templates Editor at 4OVER4.COM

Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How do I use retro fonts without making a piece hard to read?

Answer

Retro type works best when it is used with restraint and tested at real print size.

  • Use one retro display font per project and pair it with a clean, neutral body font
  • Convert text to outlines before sending files to print so the fonts render correctly
  • Proof at actual size. A face that looks bold on screen can turn muddy on a 3.5 x 2 inch card
  • Choose uncoated stock to reinforce the vintage, tactile feel
  • Lean on period-accurate colors and subtle texture rather than heavy effects

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