Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Is ultra thick printing worth the extra cost?
Answer
If your business runs on in-person impressions, ultra thick printing is usually worth it. A heavier card gets noticed and kept, and that staying power is where the added cost pays off.
- Retention: people hold onto ultra thick cards instead of tossing them.
- Perception: the extra weight signals quality the instant someone picks it up.
- Cost: the per-unit difference is small compared with the impact.
Most people who switch to ultra thick stock do not go back, because a card that feels substantial changes how the whole brand is perceived.
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