Question
Is dual raised printing worth the extra cost over standard flat printing?
Answer
If making a strong first impression matters, dual raised printing is usually worth the modest upcharge. The tactile quality signals premium quality the instant someone handles the piece.
- Raised ink is felt as well as seen, so it registers as higher quality right away.
- Business cards with raised printing tend to get kept longer.
- Invitations with raised text read as more formal and special.
| Consideration | Standard flat | Dual raised |
|---|---|---|
| Feel | Smooth, flat surface | Raised, tactile texture |
| Perceived quality | Standard | Premium |
| Cost | Lower | Modestly higher |
The per-piece increase is small next to the lift it gives how people perceive your brand.
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