Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Is Pantone spot color worth the extra cost over CMYK?
Answer
Spot color usually costs more than standard CMYK because each Pantone ink needs its own mix and press plate.
- Expect a modest premium over four-color process on small-to-medium runs
- The cost pays off when exact brand color is non-negotiable, such as logos and packaging
- For everyday full-color work, CMYK delivers strong results at a lower price
- Combining spot color with CMYK on the same piece raises cost further
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