Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Is metallic foil the same as metallic ink?

Answer

No. Metallic foil and metallic ink create shine in two completely different ways, and they look different in person.

Metallic foilMetallic ink
What it isA thin layer of real metal bonded to the stockInk with reflective particles mixed in
Applied byHeat and pressure (stamping)Standard printing
LookSharp, mirror-like, reflects from every angleSofter, subtle sheen
FeelSmooth metallic surfaceFlat, like printed ink

If you want the brightest, most reflective result, real foil stamping is the way to go. Metallic ink is a good pick when you want a gentler, more understated shimmer.

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