What should I spend per conference swag bag?

Set per-bag targets first, then decide how to split the money across items. A tiered approach keeps spending predictable while letting speakers and VIPs get something nicer.

Within each bag, a common split is about 60 percent toward two or three hero items and 40 percent toward smaller branded pieces and packaging. Ordering printed materials in bulk lowers the per-unit cost, so lock in quantities early and confirm turnaround times before your event date.