Marcus Chen
Marcus Chen Senior Content Strategist at 4OVER4.COM
Question

How much should I budget for buckslips for nonprofit fundraising?

Answer

For a nonprofit, buckslip budgeting comes down to quantity, paper choice, and design help. The printing is inexpensive per piece, so the biggest variables are how many you order and whether you pay for layout.

  • Quantity tiers: a typical run of 1,000 to 5,000 on 14pt glossy stock costs just cents per piece, and 10,000 or more pushes the per-unit cost lower still.
  • Overage: plan for roughly 10 to 15 percent above your mailing list size to cover reprints, samples, and misfeeds.
  • Design: add a line item if you are not handling the layout in-house.
  • Postage: if the slips are mailed, budget postage separately.

Because the unit cost is so low, most fundraising teams can afford a quality stock without straining the campaign budget.

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