Question
How do I choose the right paper stock for my project?
Answer
The simplest rule is to match the stock to how the piece will be used and handled. Thicker, sturdier stocks suit items people hold or keep. Lighter text stocks suit high-volume handouts. Durable substrates suit anything going outdoors.
| Use case | Suggested stock |
|---|---|
| Business cards, postcards | 14pt or heavier cover stock |
| Flyers, handouts, mailers | 100lb gloss or matte text |
| Booklets and catalogs (interior) | 80lb to 100lb text |
| Outdoor signage | Vinyl or rigid substrate |
- Finish matters too: Gloss makes colors pop, while matte reduces glare and is easier to write on.
- Check the product page: Each item lists the stocks available for that specific product.
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