Can bookmarks be used as promotional materials?

Absolutely. Bookmarks are one of the most cost-effective promotional print pieces available. They are lightweight, cheap to produce in bulk, and easy to hand out, and because people actually use them, your brand stays in front of them every time they open a book.

• Low cost per piece: ideal for giveaways, sampling, and order inserts.
• Long shelf life: unlike flyers, bookmarks get kept and reused.
• Versatile placement: tuck them into orders, hand them out at events, or leave them at checkout counters.
• Space for a call to action: add a QR code, discount code, or website to drive response.

Print a short web address as well, for readers who do not scan, and put a discount code or limited offer on the back so the response is measurable.