Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Which pieces in a campaign deserve the heavier stock?
Answer
Match the stock to the job each piece does in the campaign. Not every item needs the same weight.
| Piece | Stock guidance |
|---|---|
| Business cards and keepers | 16pt to 32pt for a substantial, premium feel |
| Flyers and inserts | Lighter stock for quick, cost-effective distribution |
| Premium mailers | Add soft-touch or spot UV for a tactile standout |
A heavier stock or special finish on the pieces people keep, and a lighter stock on the pieces meant for volume, is the usual winning combination.
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