How do I choose the right paper stock for my marketing materials?

Choosing a stock comes down to the look, feel, and durability the piece needs. Start with how it will be handled and how image-heavy the design is, then pick a finish that supports that.

• Gloss or UV coated: best for vivid, photo-heavy pieces like catalogs and product flyers.
• Matte or satin coated: reduces glare and is easy to read, good for text-forward layouts.
• Uncoated or textured: natural, approachable feel that also takes pen and stamps well.
• Heavier weights: signal quality and survive mailing and repeated handling.

When in doubt, request samples so you can compare finishes in your own hands before committing to a full run.