How do I choose the right large format print advertising format?

Start with where your audience physically spends time, then choose the format that fits that space. Matching the medium to the location is what keeps impressions high and wasted spend low.

A few pointers when deciding:

• Portability matters for anything you carry to events, so favor retractable and fabric systems.
• Durability matters for outdoor and long-run placements, so lean toward vinyl.
• Reuse where you can: a well-made backdrop works across many shows if you avoid dated details.