How do I choose the right local print marketing campaign ideas?

Choose the format by the goal and by where your audience already is. Networking, neighborhood outreach, storefront visibility, and long-form storytelling each have a natural print piece, so start from the objective and work back to the format.

• Meet people where they already are rather than forcing a format on them.
• Pair a broad-reach piece with a detailed follow-up for interested prospects.
• Keep branding consistent so every format reads as one business.