How do charity fundraising statistics differ by organization size?

Fundraising efficiency scales with size, mostly because a large charity already owns a warm donor base while a small one is still building it. That gap shows up clearly in the cost to raise a dollar.

Building a donor base from scratch simply takes more upfront investment. Professional print materials help smaller nonprofits punch above their weight, since a credible, well-made appeal signals stability to donors who have not given before.