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How do charity fundraising statistics differ by organization size?
Fundraising efficiency scales with size, mostly because a large charity already owns a warm donor base while a small one is still building it. That gap shows up clearly in the cost to raise a dollar.
| Organization size | Cost to raise $1 |
|---|---|
| Large (budgets over $10 million) | About $0.05 to $0.10 |
| Small | About $0.25 to $0.50 |
Building a donor base from scratch simply takes more upfront investment. Professional print materials help smaller nonprofits punch above their weight, since a credible, well-made appeal signals stability to donors who have not given before.
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