Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How do dental marketing statistics differ from general healthcare?
Answer
Dental marketing behaves differently from general healthcare because the patient decision is more consumer-driven. People actively shop for a dentist, lean heavily on online reviews, and respond to promotions for elective work, so competition for local patients runs hotter.
| Factor | Dental | General healthcare |
|---|---|---|
| Marketing spend | About 5-10% of revenue | About 2-5% of revenue |
| Decision driver | Consumer choice | Referral and clinical |
| Review reliance | High | Moderate |
| In-office print | Heavy, promotes elective services | Lighter |
- Dental offices use more in-office print to promote elective services like whitening and cosmetic procedures.
- The higher spend reflects the need to win patients who are actively comparing providers.
Ready to order?
Get your dental brochures printed at 4OVER4
