Question
How do dental marketing statistics differ from general healthcare?
Answer
Dental marketing behaves differently from general healthcare because the patient decision is more consumer-driven. People actively shop for a dentist, lean heavily on online reviews, and respond to promotions for elective work, so competition for local patients runs hotter.
| Factor | Dental | General healthcare |
|---|---|---|
| Marketing spend | About 5-10% of revenue | About 2-5% of revenue |
| Decision driver | Consumer choice | Referral and clinical |
| Review reliance | High | Moderate |
| In-office print | Heavy, promotes elective services | Lighter |
- Dental offices use more in-office print to promote elective services like whitening and cosmetic procedures.
- The higher spend reflects the need to win patients who are actively comparing providers.
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