Do I need to include my insurance license number on printed materials?

In many states, licensed agents and brokers must show their license number on advertising and marketing pieces. Rules vary, so your state Department of Insurance is the place to confirm.

• Check your state Department of Insurance advertising guidelines before printing
• When required, the number usually needs to appear on cards, mailers, and ads
• Even where it is optional, listing it helps prospects verify you and builds trust
• Keep the placement consistent across business cards, brochures, and postcards