Does paper type really affect how my print looks?

Absolutely. The stock you choose has a big effect on how ink sits and how colors read, sometimes more than any change you could make in the file itself.

• Coated and gloss papers keep ink on the surface, producing sharper images and brighter, more saturated color.
• Uncoated papers absorb ink, giving softer tones and a more natural, organic feel.
• Matte and silk land in between, with reduced glare and a refined look.
• Textured stocks like kraft or linen add character but can mute fine detail.

Matching the right stock to your design is one of the fastest ways to improve the finished print without touching your artwork.