Does paper thickness really affect how people perceive my brand?

Weight sends a signal. A heavier card feels more substantial in the hand, and people often read that heft as a sign of a more established business.

• A 32pt card feels roughly twice as thick as a standard 14pt card
• The extra weight reads as quality the moment someone picks it up
• Thicker cards get kept and passed along more than flimsy ones
• It is one of the simplest upgrades to make a piece feel premium