Question
How do rack cards compare to other printed marketing materials?
Answer
Rack cards are purpose-built for self-serve displays, which is what sets them apart from flyers and brochures.
| Format | How it differs |
|---|---|
| Rack card | Thick stock that stands upright in a rack, targeted, low cost per piece |
| Flyer | Lighter paper meant for handouts, tends to flop in a display |
| Brochure | More pages and detail, but pricier and less suited to slim racks |
| Banner | Large-format signage for trade shows and events |
| Booklet | Best when you need multi-page content like a catalog or menu |
Choose the rack card when the goal is a tidy, grab-and-go piece that lives in a display.
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