Question
What's the difference between a full wrap and a partial wrap?
Answer
The difference comes down to coverage and budget. A full wrap turns the entire vehicle into a branded surface, while a partial wrap targets the highest-impact panels for less.
| Type | Coverage | Typical cost |
|---|---|---|
| Full wrap | Entire vehicle surface | $2,500 to $5,000 |
| Partial wrap | Specific panels or sections | 40% to 60% less |
- Both generate strong impressions, since even partial coverage reaches the same traffic.
- A partial wrap is a smart, lower-risk entry point for businesses testing vehicle advertising.
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