Nadia Petrov, 4OVER4 customer education voice (illustration)
Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Why did my colors print differently than the proof I approved?

Answer

Color can shift on press even after you approve a proof, most often because of the heat used to cure ink during printing.

  • Designs with heavy ink coverage need high heat to cure the ink.
  • On plastic and synthetic stocks, that heat can warp the material and shift colors.
  • This behavior is difficult to control on press and is a known limitation of some stocks.
  • If an order arrives with a noticeable color problem, report it to your printer promptly with photos showing the issue.

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