How do I print rich black colors without unwanted casts?

Deep, neutral blacks avoid a blue or brown cast when built correctly. A true rich black is built from a CMYK mix rather than 100% black alone, and reviewing a physical proof is the surest way to confirm the tone before your full run.

• Build rich black as a CMYK mix instead of K only, so the black reads dense and neutral.
• Request a physical proof to check the black in hand under good light.
• Ask your printer about file preparation and the material or press specs for your job.
• Keep fine text in solid black only, since heavy multi-ink blacks can look muddy at small sizes.