Which specialty technique is best for business cards?

There is no single best technique, since the right choice depends on the impression you want a recipient to have the moment they pick up the card. Each effect works on a different sense, from sight to touch.

• Foil: adds a metallic shine that catches the eye immediately.
• Embossing: creates a raised texture people notice the instant they touch the card.
• Spot UV: gives a sleek, modern contrast between glossy and matte areas.

For maximum impact, many designs combine two techniques, such as foil stamping a logo on an embossed card.