Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stock works best for automotive business cards?
Answer
Most automotive professionals choose 16pt or 32pt card stock, and the right pick depends on how bold you want the card to feel in a service or test-drive setting.
| Stock | Feel | Best for |
|---|---|---|
| 14pt / 16pt | Similar to a credit card, sturdy | Everyday professional cards, budget-friendly runs |
| 32pt ultra-thick | Roughly three times a standard card, rigid and hefty | Premium first impressions and high-wear pockets |
- 16pt feels like a credit card, sturdy and professional for daily handouts.
- 32pt is noticeably thicker and makes a strong impression during test drives and service consultations.
- Add a spot UV coating for a glossy logo effect that pops against a matte background.
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