Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How do I make a beauty card echo the product?

Answer

Lip gloss cards should echo the product: glossy, tactile, and on-brand in color.

  • Start with a glossy or glitter finish that mirrors the product's texture.
  • Use your lip gloss line's color palette on the card.
  • Keep it clean with one bold element, like a foil-stamped lip print or a spot UV logo.
  • Design at 300 DPI in CMYK for crisp color.
  • A frosted, translucent stock reads modern next to paper cards.

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