How do I make a business card neighbors actually keep?

For neighborhood marketing, the goal is a card people keep rather than toss, so a substantial stock and a finish suited to the setting matter as much as the design. Cards left on community boards or handed out door to door need to survive handling and weather.

• Choose a stock with heft: 16pt or 32pt feels worth keeping and resists bending.
• Match finish to setting: matte suits professional services, while gloss or spot gloss catches the eye on a busy community board.
• Plan for weather: for outdoor spots, a waterproof plastic card holds up where paper wilts.
• Make the offer local: a neighborhood discount or QR code gives recipients a reason to act.