Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Which card material suits the impression I want to make?

Answer

Match the material and finish to your brand personality, since the card sets an impression in the first few seconds someone holds it.

  • Luxury brands: thick, textured stock with foil accents.
  • Modern brands: clean white plastic for a durable, contemporary look.
  • Service brands: readable stock with a QR code to a landing page or offer.
  • Decide the impression you want to make in the first three seconds, then design toward it.

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