How do I choose the right business card for advertising purposes?

Match the material and finish to your brand personality, since the card sets an impression in the first few seconds someone holds it.

• Luxury brands: thick, textured stock with foil accents.
• Modern brands: clean white plastic for a durable, contemporary look.
• Service brands: readable stock with a QR code to a landing page or offer.
• Decide the impression you want to make in the first three seconds, then design toward it.