Question
What are the best practices for business card font size?
Answer
Sizing is a hierarchy problem: your name should lead, contact details should follow, and nothing should strain the eye.
| Element | Point size |
|---|---|
| Name | 10 to 14 pt |
| Title or company | 8 to 10 pt |
| Contact details | 8 to 10 pt |
| Minimum for any text | 7 pt |
- Use two or three size levels so the layout reads at a glance, and keep body details consistent in size so the card looks orderly.
- The typeface matters as much as the number: clean sans-serifs stay readable around 8pt and stay sharp at small sizes, while serif and script faces usually need 10pt or more.
- Factor in card size, how much text you are fitting, and any raised or foil finishes, and never sacrifice legibility for style.
- Never drop below 7pt for any text, including the fine print.
- Readable type is also a quiet marketing asset: properly sized text reads as professional and builds trust, a name that pops and a clear phone number get the card used, and cramped tiny text sends it straight to the bin.
- Print a proof at actual size and read it at arm's length before ordering, since screens misjudge scale.
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