Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What point size should business card text be?
Answer
Sizing is a hierarchy problem: your name should lead, contact details should follow, and nothing should strain the eye.
| Element | Point size |
|---|---|
| Name | 10 to 14 pt |
| Title or company | 8 to 10 pt |
| Contact details | 8 to 10 pt |
| Minimum for any text | 7 pt |
- Use two or three size levels so the layout reads at a glance, and keep body details consistent in size so the card looks orderly.
- The typeface matters as much as the number: clean sans-serifs stay readable around 8pt and stay sharp at small sizes, while serif and script faces usually need 10pt or more.
- Factor in card size, how much text you are fitting, and any raised or foil finishes, and never sacrifice legibility for style.
- Never drop below 7pt for any text, including the fine print.
- Readable type is also a quiet marketing asset: properly sized text reads as professional and builds trust, a name that pops and a clear phone number get the card used, and cramped tiny text sends it straight to the bin.
- Print a proof at actual size and read it at arm's length before ordering, since screens misjudge scale.
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