Marcus Chen
Marcus Chen Senior Content Strategist at 4OVER4.COM
Question

How much should I budget for business cards that look like credit cards?

Answer

Plastic business cards cost more per unit than paper, but the longer they stay in a wallet, the better the return. Start small to test the response, then scale up.

  • Entry point: 20pt plastic is the most affordable way in.
  • Premium: 30mil cards with foil stamping or embossed numbering sit at the top end.
  • Test then scale: order a small batch first, then increase quantity once you see the reaction.
OptionPosition
20pt plasticMost affordable
30mil plasticPremium weight
30mil with foil or embossingTop-tier impression

Check current per-unit pricing at your target quantity, since the cost drops meaningfully as the run grows.

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