Question
How much should I budget for business cards as an advertising expense?
Answer
Business card costs scale with quantity, stock, and finishes, and they usually count as a deductible advertising expense.
- Most businesses spend roughly $30 to $200 per batch of 250 to 1,000 cards.
- Premium touches like embossing or foil raise the price but boost perceived value.
- Because the spend is typically a deductible advertising expense, the real out-of-pocket cost is often lower than the sticker price.
- Start with a small run to test the design, then scale to larger, lower-per-unit quantities.
| Order | Typical range |
|---|---|
| 250 to 1,000 standard cards | About $30 to $200 |
| Premium finishes | Added cost, higher impact |
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