How much should I budget for business card ideas for crafters?

Business cards are one of the cheapest marketing tools a maker can carry, but the final cost swings a lot based on quantity, the stock you pick, and any specialty finishes. A clean design on a good cardstock drops to a few cents per card at higher quantities, while textured, die-cut, or specialty materials cost more per unit in exchange for a bigger impression at craft fairs and markets.

Here is a realistic planning range for a maker who sells at regular markets:

• Stock matters most: a thicker card feels premium and gets kept, which stretches the value of every card you print.
• Specialty finishes add up: foil, spot gloss, and die-cut shapes raise the unit cost but help a handmade brand stand out.
• Plan for reprints: keep enough on hand that you never run out mid-market and lose a sale.
• Design is a one-time cost: a template keeps things cheap, while custom artwork is paid once and reused on every reprint.