How should a maker's card reflect the craft I sell?

A crafter's card should feel as handmade and premium as the products it represents.

• Choose a material that reflects your craft: wood, metal, kraft, or clear plastic; go rustic for natural products, sleek for modern designs, textured for tactile crafts.
• Keep the front clean with your name, craft type, and one contact method.
• Use the back for a product photo or a QR code to your shop, and always include a clear next step like a website or social handle.
• Order on thick stock, 16pt or heavier, so the card feels as premium as your work; specialty finishes like foil stamping or spot UV catch attention and get kept.
• Match the card to where you sell: craft fair shoppers respond to bold colors and unique shapes, wholesale buyers prefer clean, professional layouts on premium stock, and online sellers benefit from package-insert cards with a discount code.