How do I choose the right 3D lenticular business card design ideas?

Pick the lenticular effect that tells your brand story fastest. Each effect suits a different message, so start from the one thing you want people to remember and work backward to the technique.

• Consider your audience: the effect should feel natural to your industry, not gimmicky.
• Keep one focal idea: a single strong transition beats several competing ones.
• Add function: a scannable QR code can sit alongside the moving effect for an easy next step.