Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How do I set up artwork for a lenticular business card?
Answer
3D lenticular cards create motion and depth, so the design rules focus on high-resolution art and one clear effect.
- Use high-resolution images at 300 DPI or higher, built in CMYK, with bold colors and strong contrast.
- Limit the animation to two to five frames so each transition reads crisp instead of muddy.
- For a true 3D effect, separate the artwork into distinct foreground and background layers.
- Keep any type on the lenticular side above 8pt so it stays legible through the lens.
- Keep body text and contact details on the flat, non-lenticular side so they stay sharp and readable.
- Stick to a single effect per card, one flip or one depth move, rather than crowding several together.
- Approve the digital proof before production, and consider a physical proof before a full run to confirm the tilt angle and transition quality in hand, since motion effects are hard to judge from a static file alone.
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