Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What should I put on the back of my business card?
Answer
Let the back follow your goal, because different aims call for different content.
| Goal | Back element |
|---|---|
| Website traffic | QR code |
| Brand recognition | Bold logo |
| Repeat visits | Loyalty stamp or appointment line |
- Photographers can show work, while consultants can list specialties.
- Match the content to what your ideal client needs most, then stop.
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