Question
How do I choose the right content for the back of my business card?
Answer
Let the back follow your goal, because different aims call for different content.
| Goal | Back element |
|---|---|
| Website traffic | QR code |
| Brand recognition | Bold logo |
| Repeat visits | Loyalty stamp or appointment line |
- Photographers can show work, while consultants can list specialties.
- Match the content to what your ideal client needs most, then stop.
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