Question
What does '4/0' mean when you quote printing on magnets or other products?
Answer
The two numbers in a printing spec describe how many ink colors are used on each side of the piece. The first number is the front, the second is the back, and 4 stands for full-color CMYK. So 4/0 means full color on the front and nothing printed on the back.
| Notation | Front | Back |
|---|---|---|
| 4/0 | Full color (CMYK) | Blank |
| 4/4 | Full color (CMYK) | Full color (CMYK) |
| 4/1 | Full color (CMYK) | Single ink (often black) |
| 1/0 | Single ink | Blank |
When you request a quote, stating the color spec this way removes any guesswork about whether the back is printing.
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