Black Friday Flyers

What Are Black Friday Flyers

Black Friday flyers are single-sheet promotional flyers printed full color in 9 sizes, from a 4.25" x 5.5" quarter-sheet up to a tall 11" x 25.5", on any of 7 stocks. Retailers reach for them when a sale needs to travel: doorbuster ads at the entrance, deal sheets by the register, mall handouts, direct-mail inserts, and package inserts that tease the weekend. Print your headline deal on the front and leave the back blank, or run full color on both sides for a full product list. If you want the everyday, all-year version instead, the Standard Flyers cover that, and the Black Friday flyer is the same sheet dressed for the one weekend that matters most.

What Size Should a Black Friday Flyer Be

The right size comes down to how much you need to say. A 4.25" x 5.5" quarter-sheet is cheap to run in volume and easy to hand out or drop in a bag. A 4" x 9" rack size fits a counter display and a number 10 envelope, and a 5.5" x 8.5" half-page gives a real product list room to breathe. Need space for a full Black Friday lineup? The sizes climb to 11" x 25.5", and you can set a custom size up to 11" x 26" if none of the 9 presets is exactly right. All 9 sizes, both finishes and the full stock list are grouped below exactly the way the live configurator presents them, so you know what you can change before you change it. Planning a store-opening push too? The Grand Opening Flyers run the same format for a launch.

Size, stock and design decide how a Black Friday flyer performs, in that order.

Match the Size to How You Hand It Out

8.5" x 11" for in store handouts. The full sheet is what you give a shopper who is already inside and browsing, because it holds the whole sale: the departments, the percentages, the doorbuster times and a map of where things are. It is also the size a customer folds and puts in a coat pocket, which is exactly what you want happening on the Wednesday before.

5.5" x 8.5" for bag stuffers. Half a sheet drops into a shopping bag at the till without being folded and without being annoying. This is the size for the weeks before, when every purchase is a chance to tell somebody what is coming. Keep it to one message, the date and the headline offer, because it is read on the way out of the shop rather than at leisure.

4.25" x 5.5" for door to door. The quarter sheet is the cheapest way to reach a neighbourhood, and the per flyer price on this product keeps sliding as the run climbs toward 25,000, which is where a residential drop actually lives. At this size you get one offer and one address, so lead with the discount and make the store location impossible to miss.

11" x 17" for window posting. Once a flyer goes on the glass it is a poster, and it is read from the sidewalk rather than the hand. Two or three lines, very large, and nothing that needs to be read up close. If you want the whole window filled, the tall 11" x 25.5" sheet covers a full pane on its own.

Most stores end up ordering two of these, not one: a large size for the window and the in store handout, and a small size for bag stuffers or the neighbourhood. Printing them from one artwork file at two sizes is a single design job.

Pick a stock that matches the message

A lighter 70# uncoated text keeps a massive handout run affordable and folds into a mailer without a fight. A sturdy 14pt gloss cover stands up on a counter and feels like a real piece in the hand. There is also a 14pt uncoated cover made with 30% post-consumer waste if a recycled sheet matters to your brand. Finish it plain with a Standard coat, or add a High Gloss UV Coating to make a red-and-black sale graphic snap under store lights.

Design it without a designer

Start from a professionally built layout in our flyer design templates, then change the colors, copy and offer in the online editor. Put one large percentage and the end date at the top; the list of deals goes underneath or on the back.

Already have your artwork? Skip the editor and download a press-ready blank instead. Each blank Black Friday flyer template is built at the real trim size with the bleed and safe margin already drawn in, so your design never crowds the cut. Grab the size that matches your order below, drop your art in, and upload.

How Much Do Black Friday Flyers Cost

Past the $39.54 starting set of 50, 500 flyers cost $108.75, a 6,000-flyer run costs $280.09 (about 5 cents a flyer), and 25,000 cost $783.15, close to 3 cents each. Set the slider below to the count you need for the weekend to see the set total and the price per flyer.

Full Color Front, Both Sides, or a Recycled Sheet

You control both the print and the paper. Choose 4/0 to run full color on the front and keep the back blank, which keeps the price down for a simple one-sided handout, or 4/4 for full color on both sides when the flyer needs a headline out front and the full deal list on the back. On the paper side, pick from 7 stocks that span light text weights to a chunky 14pt cover, including the 30% recycled 14pt uncoated for a greener run. A free online proof lets you confirm the file before it goes to press, so a busy November order does not turn into a reprint.

Black Friday Print Bundle

This flyer covers the hand, from the 4.25" x 5.5" quarter-sheet in a shopping bag to the 11" x 25.5" sheet on a window pane, on a 3 business day standard turnaround. The rest of the retail Black Friday sign printing covers the road, the shelf and the mailbox, and stores that order the whole set at once avoid finding the gap on the Wednesday. Outside the building, Black Friday banners tell a car park the sale is on before anybody is close enough to read a percentage. In the window and on the shelf edge, Black Friday stickers mark the individual items that are actually discounted, which is the difference between a shopper believing the sign and ignoring it. Ahead of the weekend, Black Friday postcards go to the customer list you already have, with the early access hour that gets loyal buyers through the door before the crowd. Inside the store, posters mark the aisle ends and the queue line, where a shopper decides whether to add one more thing.

Design them as one set. Same colours, same headline typeface, same offer wording on every piece, so a customer who sees the banner from the road and the poster in the aisle reads it as one sale rather than four unrelated signs. It is also less work: one artwork decision applied five ways instead of five separate ones made under time pressure.

How Do Black Friday Flyers Compare to the Rest of the Range

Next to this value flyer, the chart below prices a special-cut edge and a launch-day sheet, including the Staggered Cut Flyers.

See How a Finished Flyer Lands

Red and black on gloss text and on 14pt cover read differently in a shopper's hand. Our own customers printed the flyers below in-house, across sizes, stocks and finishes, so you can pick by eye. Tap any print to see it larger.

How Fast Can You Get Black Friday Flyers

Black Friday flyers print on a 3 business day standard turnaround, and when the date sneaks up you can move that to 2-day, Next-Day or even Same-Day production. Each step buys back time for a set percentage on top of the base price, so you only pay for speed when you actually need it. Same Day orders need to be approved by the daily cutoff to ship that afternoon out of our New York City plant. Compare every turnaround tier below and see exactly what the rush adds before you pick.

Black Friday Printing Deadlines

Count backwards from the Friday after Thanksgiving, and count in business days, because production and transit both ignore weekends and the holiday itself is not a business day. That single fact catches out more retailers than anything else on this page: the week the flyers are needed is the shortest working week of the year.

Work in four steps. First, fix the date the flyers have to be in your hands, which is not Black Friday but the day you start handing them out, usually several days earlier for bag stuffers and the neighbourhood drop. Second, subtract transit for the shipping service you select. Third, subtract production, which is 3 business days on the standard turnaround. Fourth, add the time your own artwork approval takes, because the production clock starts when the file is approved, not when you place the order.

Done properly, that puts a standard order in the week before Thanksgiving week, with room to breathe. If the sale details are still moving, the rush options exist for exactly that: 2-day, Next-Day and Same-Day production. What rush cannot do is speed up transit, so a late order buys back production time only. The safest version of this plan is to lock the discounts and the store hours a week earlier than feels comfortable, print on the standard turnaround, and spend the saved money on more flyers instead of faster ones.

See the Rest of Our Flyers

For an all-year flyer, a special-cut edge or a launch-day sheet, check the full print product range.

For sizes, stocks and finishes beyond this seasonal setup, the full flyer printing range covers the same nine sizes for every other campaign in the year. To buy the whole sale weekend in one place, banners, window pieces, stickers and postcards alongside these flyers, start from Black Friday printing.

Print Your Black Friday Flyers Today

At 4OVER4.COM, quality comes first, and it's backed by a satisfaction guarantee and more than 25 years of printing since 1999. Whatever size, stock or finish you pick, these Black Friday flyers are built to read fast and print cheap in the volumes a holiday push needs. Racing the clock to the weekend? Our Same-Day production keeps you covered. Print your Black Friday flyers today.