The Sales Follow-Up Print Set That Keeps Deals Alive
Most deals do not die in the meeting. They die in the three weeks after it, when nothing you left behind is still on the desk. This set gives a sales team three printed pieces built for that gap: one to hand out, one to close with, and one that keeps your name on every sample and package you send.
The sales follow-up print set is three pieces that work as one. Kraft sales sheets are the everyday leave-behind you hand to every person in the room. Metallic sales sheets are the premium proposal you send once a buyer shortlists you. Premium product labels seal and badge the samples, folders and boxes that travel with both. Print all three together and the buyer reads one company instead of three loose handouts.
The picks
Two sales sheet lines and labels, from $166.04 for 100
Start here. These are the three products the set is built from, each configured and priced on its own page so quantity, stock and turnaround update as you choose them. Order them in one go and the color and trim stay consistent across the set.
Design and print help
One proposal look on kraft, gloss and label stock
The set only works if every piece looks like it came from the same company on the same day. These four tools handle the layout, the proofing and the timing so nothing arrives off-brand.
How they work together
Print in the order the deal moves
Each piece owns a stage of the sale. Match the print run to the stage and you stop spending premium stock on people who were never going to buy.
Hand one to everyone in the room, including the people who did not speak. The uncoated stock survives a bag and a coffee ring, and it gets read on the train home.
When the buyer is down to two vendors, send the version that looks like the winner. Metallic stock earns a second look on a desk stacked with plain paper.
Seal the sample bag, badge the folder, close the box. A label keeps your name on the object long after the sheets are filed away.
1. Kraft sales sheets: the leave-behind that survives the bag
The kraft sales sheet is the piece you hand to everyone in the room, including the quiet person at the end of the table who turns out to sign the contract. Uncoated kraft stock takes pen and highlighter without smearing, which matters more than it sounds: a sheet people can mark up is a sheet that comes back to the next meeting.
Write it for the drive home, not for the pitch. One headline naming the outcome the buyer described, three proof points in their words, a short pricing or spec block, and a next step with a date attached. If you need offers worth putting in that block, our roundup of sales promotion examples is a good raiding ground, and this sales sheet printing comparison covers stock and turnaround tradeoffs.
Print these in volume. They are the cheapest per-piece part of the set, and the whole point is that you never hesitate to give one away.
2. Metallic sales sheets: the proposal that wins the shortlist
By the time a buyer is comparing two vendors, the arguments are usually close and the paper is not. A metallic sheet catches light on a desk stacked with laser prints, and it signals that you expected to be in the final round. Use it only there, on the proposal, the pricing summary or the one-page case study you send when someone asks for a formal quote.
Keep the design restrained so the stock does the talking: heavy white space, one accent color, and a clean typographic hierarchy that lets the metallic surface read through. Our notes on product branding strategies cover how identity choices carry into printed material, and if your team still works the field, the truth about door-to-door selling explains why the premium leave-behind now does the work the second visit used to do.
Seasonal pushes deserve their own short run too. A dated offer sheet built from holiday marketing ideas gives a stalled thread an honest reason to reopen.
3. Premium product labels: your name on everything you leave behind
Sheets get filed. Objects stay on the desk. A label turns the sample bag, the folder, the demo box or the branded jar into a piece of follow-up that keeps working for weeks without anyone reading a word. It is also the piece that makes a shipped sample look like it came from a company rather than a supply closet.
Print one simple version and one dated version. The simple label carries the logo, the URL and nothing else, so it goes on everything. The dated label carries an offer or an event and is worth a short run: the same logic drives table tent marketing at trade shows and save-the-date pieces for launch events, where a small printed object holds a calendar slot better than an email does.
Sizes and finishes vary, so order a small first run, put it on the actual package, and only then commit to the quantity. If you want to see the full pattern applied to a different sales floor, the auto sales client-winning set assembles the same idea for a showroom.
Specs and pricing
Kraft sales sheet specs on 18pt uncoated cover and pricing
The kraft sheet sets the size and the trim the rest of the set follows. Check the stock options and the quantity breaks here before you commit the whole quarter.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 100 | $1.66 | $166.04 |
| 250 | $1.07 | $267.48 |
| 500 | 88.8¢ | $443.93 |
| 1,000 | 83.3¢ | $832.97 |
Wally explains the set
Three pieces, one brand, printed to keep deals moving
Wally thinks of a sales follow-up like a relay. The kraft sheet takes the first leg, cheap enough to hand to everyone and sturdy enough to survive a bag. The metallic sheet takes the final leg, sent only to buyers who already asked for numbers, and it has to look like the better decision sitting next to a competitor bid. The label runs the whole race, riding on every sample and box so your name stays on the desk after both sheets get filed.
Shop the business basics collection →See it in use
Sales sheets reps have left behind
Explore more
Where to go next
By the numbers
One set, printed to keep deals moving
Common Questions
Common questions about the sales follow-up print set
What is the sales follow-up print set?
It is a working three-piece set for teams that sell in person or by mail. Kraft sales sheets carry the everyday recap you leave after a first meeting. Metallic sales sheets carry the premium proposal you send to a shortlist. Premium product labels seal and badge the samples, folders and boxes that travel with both. Each piece is priced and configured live on its own product page.
In what order should I print and use these three pieces?
Follow the deal. Print kraft sheets first and in the largest quantity, because you hand them out at every early meeting. Print labels next, since they attach to samples and packages from day one and cost the least per piece. Print metallic sheets last and in a small run, reserved for the buyers who have already asked for a proposal.
Why use two different sales sheets instead of one?
Because the two moments are different. An early meeting wants a sheet that feels useful and disposable, so people mark it up and keep it. A final proposal wants a sheet that feels like an investment, because it sits next to a competitor bid and has to look like the better decision. Printing both costs less than printing every sheet on the expensive stock.
How do I keep all three pieces looking like one brand?
Repeat three things on every piece: the same logo lockup at the same relative size, the same two brand colors, and the same typeface for headings. Then keep one fixed element, usually your URL and phone number, in the same position on each sheet. When the label lands on a box next to a sheet on a desk, that repetition is what makes them read as one company.
What should actually go on a follow-up sales sheet?
One headline that names the outcome the buyer asked for, three to five proof points in their language rather than yours, a short spec or pricing block, and one next step with a date on it. Leave white space. A sheet that tries to say everything gets skimmed, and a sheet that answers the exact objection raised in the meeting gets passed to the decision maker.
How much does the follow-up set cost to print?
There is no set price. Each piece is quoted on its own product page, so the number you see updates with size, stock, quantity and turnaround. Kraft sales sheets start at $166.04 for 100 on 18pt kraft uncoated cover in 5 business days, metallic sales sheets at $317.44 for 500 on 16pt gloss cover in 7, and premium product labels at $29.16. Because the sheets are volume-priced, the per-piece cost drops sharply once you print a full quarter of follow-up material at once.
Can I add more pieces to the set later?
Yes. The set is a starting point, not a limit. Teams commonly add presentation folders, table tents for trade shows, and printed sample packaging as the sales motion grows. Because everything comes from the same press and the same color profile, the additions match the sheets you already have on the shelf.
Get Started
Order 100 kraft sales sheets from $166.04
Order the full follow-up set from one press so the sheet you hand over and the label on the box you ship match exactly. Configure quantity, stock and turnaround, and see the price update live.
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