The 3-Piece New Year Promo Set That Keeps January Booked
The turn of the year is the one week your customers are thinking about what comes next. Three printed pieces put you in that conversation: a card that thanks them and hands them an offer, an invitation that fills the room, and a label that turns your product into a gift worth giving.
The New Year promo set is three pieces printed as one campaign. New Year greeting cards mail in early December carrying a dated January offer. New Year invitations follow two to three weeks before your event so guests can answer. Premium product labels go on the bottles and jars first, because gift sets are built before they sell. Same colors, same closing line, one order.
The picks
Invitations, greeting cards and labels, from $19.77 for 25
Start here. These are the three products the set is built from, each configured and priced on its own page. Set the card quantity to your mailing list, the invitation quantity to your guest list plus half, and the label quantity to the gift sets you plan to build.
Design and print help
One January message on cards, invitations and labels
The set only works if every piece looks like it came from the same desk. These four tools handle the layout, the stock choice and the deadline so the card, the invitation and the label stay in step.
How they work together
Print in the order the calendar demands
Each piece owns a stretch of the season. Get the order right and every one lands while it still matters, instead of arriving the week after the moment it was printed for.
Cards go out first, while mailboxes are still worth opening. Yours arrives as a thank you rather than a sales push, and it carries the January offer inside.
Invitations follow for the party, the tasting or the client evening. A printed invite gets answered far more often than a calendar link buried in an inbox.
Labels finish the season on the product itself, turning bottles, jars, candles and gift sets into something a customer is happy to hand to someone else.
1. New Year greeting cards: the thank you that carries an offer
A New Year card is the only piece of marketing most people are glad to receive. It arrives when the year is being counted up, it gets read standing at the mailbox, and it often stays propped on a desk for a week. That attention is worth more than the postage, and it is the reason the card leads this set rather than closing it.
Write the outside for warmth and the inside for business. The cover carries the year and your mark, nothing else. The inside left says thank you in one honest sentence about the work you did together, and the inside right carries a dated January offer with a real deadline. Sign it by hand if the list is under two hundred names, because a signature is the cheapest upgrade on the page.
Stock decides how the card feels before a word is read. A heavier uncoated sheet takes ink from a pen and reads as personal, while a coated sheet with a soft matte finish makes a photographic cover look expensive. Order the run for your full mailing list plus ten percent for the names you will remember late.
2. New Year invitations: the printed ask that actually gets answered
Email invitations arrive next to forty other emails and lose. A printed invitation arrives alone, on card, in a hand. For a New Year party, a client appreciation evening, a tasting or a January open house, the printed piece is what turns a maybe into a name on a list, and it costs less per guest than the food they will eat.
Keep the front to five facts: what, who is hosting, the date, the time and the place. Everything else goes on the back, including parking, dress code and the reply link. Put the reply deadline in the same weight as the date, because an invitation without a deadline gets set aside and answered never. Businesses running a wider seasonal campaign usually match the invitation to the rest of the season, the way a cleaning service new customer set keeps one look across every touchpoint.
Print more than the head count. Guests bring partners, staff want one for the fridge, and a small stack at the counter turns a walk-in into an attendee. A run of one hundred and fifty for a hundred person event is the safe ratio.
3. Premium product labels: what makes your product giftable
December and January are when ordinary products get handed to someone else. A candle, a bottle, a jar of sauce or a bag of coffee stops being inventory and becomes a gift, and the label is the whole difference between the two. It is the one piece in this set that keeps selling after the mailing is over, because it travels home with the buyer and sits in someone else's kitchen.
Match the label to the surface and the room it will live in. Matte white takes handwriting and reads as craft, gloss makes color and food photography snap, and a clear label on glass makes the product itself the artwork. Size it so the brand name is legible from arm's length on a shelf, then leave the ingredient and legal text small on a back panel where it belongs.
Order labels first in the sequence. Gift sets get assembled before they are sold, so the labels have to be on the bottles while the cards are still being addressed. Teams that plan a whole year of print, the way a teacher classroom launch set is planned before term starts, order the label run in November and never scramble.
Specs and pricing
New Year greeting card specs on 14pt gloss cover
The greeting card sets the stock and color you will match on the other two pieces, so configure it first and let the invitation and label follow its finish.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | $1.12 | $56.02 |
| 100 | 78.0¢ | $77.99 |
| 200 | 50.0¢ | $99.95 |
| 300 | 40.6¢ | $121.92 |
| 400 | 36.0¢ | $143.89 |
| 500 | 33.2¢ | $165.86 |
| 600 | 31.9¢ | $191.12 |
| 700 | 30.9¢ | $216.38 |
Wally explains the set
Three pieces, one campaign, printed to open the year
Wally thinks of the New Year set as one message told three times. The card reaches the people who already know you and thanks them with an offer attached. The invitation reaches the ones you want in the room and asks for a date. The label reaches strangers, because it rides home in a gift bag someone else is carrying. Print them together and the year opens with your name on it.
Shop the New Year collection →See it in use
New Year cards businesses have sent
Explore more
Where to go next
By the numbers
One set, printed to open the year
Common Questions
Common questions about the New Year promo set
What is in the New Year promo set?
Three printed pieces that carry a small business through the turn of the year. New Year greeting cards say thank you and open the door to a January offer, New Year invitations fill a party or client event, and premium product labels dress the products you sell as gifts. Each one is priced and configured on its own product page, so you can order the quantities that match your list.
In what order should I print and send these three pieces?
Work backwards from the calendar. Product labels come first because your gift sets need to be built before they ship. Greeting cards go to the printer next so they can be addressed and mailed in early December. Invitations are last and should land two to three weeks before the event date, which is late enough to feel current and early enough for people to answer.
Do I need all three pieces?
No, and plenty of businesses start with one. A retailer with a gift range gets the most out of labels, a service business gets the most out of cards, and anyone hosting an event needs the invitation. The reason to print all three is consistency. When the same colors and the same closing line appear on a mailed card, a handed invitation and a shelf label, the season reads as one campaign instead of three unrelated jobs.
How do I keep the three pieces looking like one campaign?
Repeat three things everywhere. Use the same two brand colors in the same proportion, put the logo in the same relative position on each piece, and close with one line of copy that stays word for word identical. Then keep the finish family consistent, for example a soft matte on both the card and the label. Those four decisions do more for recognition than any amount of extra decoration.
When should New Year greeting cards be mailed?
Aim to drop them between the first and the tenth of December for domestic mail. That window puts your card in the mailbox before the volume peaks and before the recipient has stopped noticing envelopes. If you missed it, do not force a Christmas timeline. A card that arrives in the first week of January and opens with a New Year message stands out precisely because the rush is over.
What should the January offer on the card actually say?
Give it a date and a limit. A vague ten percent off does very little, while an offer that expires on the thirty first of January and applies to one named service gives the reader a reason to act this month. Print the offer on the inside right of the card where the eye lands last, and repeat the same wording on the invitation so a guest who came to the event still recognizes it.
How much does the full New Year promo set cost to print?
Each piece prices live on its own product page as you set quantity, size and stock. New Year greeting cards start at $56.02, New Year invitations at $19.77 and premium product labels at $29.16, and the per unit cost drops steeply as the run grows. Configure the largest piece first, then size the other two to the same mailing list so nothing is left over in a drawer.
Get Started
Order 50 New Year greeting cards from $56.02
Order the three pieces from one place so the card, the invitation and the label share a stock, a color and a deadline. Live pricing on every product page, printed in-house and shipped on time.
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