The 3-Piece Music and Entertainment Print Lineup That Wins New Customers
Growing a music or entertainment business is not one printed piece repeated forever. It is a short sequence: something that brings people to a date, something you hand over when they are standing in front of you, and something that reaches back months later while next year is being planned. These three pieces cover that sequence.
The music and entertainment new-customer lineup is three printed pieces that work as one system. New Year invitations fill a room on a specific date, music business cards turn the people who showed up into real contacts, and New Year greeting cards land months later while venue bookers and event clients are locking in the coming year. Each piece is configured and quoted on its own page, and printing them together keeps the color, stock and delivery on one standard.
The picks
Invitations, cards and greeting cards, from $17.57 for 100 cards
Start here. These are the three pieces we would print first for an artist, a venue or an event brand trying to build an audience it can reach again. Configure each one and the price updates with quantity, size, stock and turnaround.
Design and print help
One act name on the invitation, the card and the follow-up
The lineup only works if every piece looks like it came from the same act. These tools keep the artwork, the paper and the timing under one standard from the first proof to the last delivery.
How they work together
Print in the order the season runs
Each piece owns a stage of the relationship, from the mail that fills a room to the card that reopens a conversation a year later. Print them in that order and none of them sits unused.
Weeks before the date, the invitation does the selling. It sets the tone, names the room and gives people something physical they will actually put on the fridge.
At the merch table and after the last song, the card turns a compliment into a contact. It is the only piece that leaves in someone else pocket by choice.
Months later the greeting card lands in the mail while bookers and clients plan the next twelve months, and it quietly puts your name back on the shortlist.
1. Music business cards: the contact you hand over after the last song
The music business card is the piece that works when the amps are off and someone walks up to say they liked the set. That moment lasts about eight seconds. A phone number typed into a stranger notes app disappears by morning, but a card with your name, your act and one link stays in a jacket pocket and gets found again on a Sunday afternoon.
Give the card a reason to survive. Put the booking email on the front where a venue manager can read it without turning the card over, keep the back clear enough for a QR code that opens your listening page, and choose a stock heavy enough that it does not curl in a wallet. Artists coming from a thin stock elsewhere often compare finishes first, which is why our alternative to MOO for service and alternative to GotPrint for service pages exist.
One card is a handshake. A box of them, carried to every show, rehearsal room and industry night, is a mailing list you build one person at a time.
2. New Year greeting cards: the follow-up that lands while next year is being booked
This is the piece that reaches people who are not in the room. Every wedding client, corporate buyer, venue programmer and studio contact you met during the year goes onto one list, and in late December that list gets a card. Nobody throws away a card with their name written by hand, and nobody forwards a mass email to a colleague the way a card gets propped on a desk.
The commercial timing is the real argument. Entertainment budgets and event calendars for the coming year are set in the same few weeks New Year mail arrives, so a card that says thank you and quietly reminds a planner you are available is doing sales work while reading as a courtesy. Print it on a cover stock with a matching envelope and it looks like it came from an act worth paying. The rest of the music and entertainment printing collection follows the same standard.
Treat the greeting card as a booking tool with good manners, not as a seasonal decoration you print because everyone else does.
3. New Year invitations: the piece that fills the room before you play a note
An invitation is the only piece here that has to work on people who have never heard you. It does two jobs at once: it announces a specific date and it sets expectations for the night. A tight design with real hierarchy, the date large, the room named, the door time honest, and one clear way to reserve, sells better than a crowded card that lists everything you have ever done.
Send them to the list you already have and hand the rest out where your audience already gathers, at record shops, rehearsal spaces, cafes and the venue itself. Invitations also travel in pairs, because the person who receives one brings someone, which is how a print run of five hundred fills a room that holds three hundred. The same mechanic drives the music school grand opening lineup.
Print them early enough that the mail has time to arrive, then keep a small stack for the last two weeks when word of mouth starts moving and you need something to put in a hand.
Specs and pricing
Music card specs on 14pt gloss cover and the price ladder
The business card sets the stock and finish language for everything else in the lineup, so settle it first and let the invitation and the greeting card follow its lead.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 100 | 17.6¢ | $17.57 |
| 200 | 11.5¢ | $23.07 |
| 300 | 9.15¢ | $27.46 |
| 400 | 7.96¢ | $31.86 |
| 500 | 7.25¢ | $36.26 |
| 600 | 6.77¢ | $40.64 |
| 700 | 6.43¢ | $45.04 |
| 800 | 6.18¢ | $49.43 |
Wally explains the lineup
Three pieces, one act, printed to fill the room
Wally thinks of a music lineup the way a band thinks of a set list. The invitation is the opener that gets people through the door, the business card is the moment in the middle where a stranger becomes a contact, and the greeting card is the encore that arrives months later and keeps the name in play. Print all three with the same logo, the same two colors and the same paper family, and a fan will recognize you before reading a word.
Shop the music collection →See it in use
Music cards artists have handed out
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Where to go next
By the numbers
One lineup, printed to fill the room
Common Questions
Common questions about the music and entertainment lineup
What is the music and entertainment new-customer lineup?
It is a curated set of three printed pieces built around how a music or entertainment business actually meets people. New Year invitations bring an audience to a date, music business cards capture the people who showed up, and New Year greeting cards reach back out months later when the next season is being planned. Each one is quoted on its own product page.
In what order should I print and use these three pieces?
Follow the calendar. Print invitations first because they need lead time in the mail and on the flyer wall. Print business cards next so you never meet a promoter, a venue manager or a fan empty-handed. Print greeting cards last, in a quantity that matches the contact list the first two pieces built for you over the season.
Do I need all three pieces, or can I start with one?
You can start with business cards alone and many artists do. The gap shows up later. Cards only work on people already standing in front of you, so without an invitation nobody new fills the room, and without a follow-up card the contacts you collected go cold. The three pieces exist to close that loop, not to pad the order.
How do I keep all three pieces looking like one brand?
Repeat three things on every piece: the same logo at the same relative size, the same two brand colors, and one typeface family for headlines. Then hold the paper family steady, so the invitation and the greeting card share a cover stock and the business card sits in the same finish. Print them together and the color reference stays identical across the set.
Why do New Year cards belong in a music print kit?
Because the entertainment calendar is booked in advance. Wedding planners, corporate event buyers and venue programmers lock in acts for the coming year during the same weeks New Year mail arrives, and a card that lands on a desk in that window is read instead of deleted. It is a warm touch with commercial timing, which is rare in print.
What does the full lineup cost to print?
There is no package price. Each piece is quoted on its own product page, so the total moves with quantity, size, stock and turnaround. Music business cards start at $17.57 for 100, New Year invitations at $19.77 for 25 and New Year greeting cards at $56.02 for 50, all on 14pt gloss cover. Configure each one, watch the price update, and build the combination that fits the season.
Can I add more pieces as the act or the venue grows?
Yes. The lineup is a starting set, not a ceiling. Once the three core pieces are running, posters, stickers, table tents and large-format signage slot in naturally because the brand rules are already settled. Browse the full music and entertainment collection when you are ready to widen the set.
Get Started
Order 100 music business cards from $17.57
Order the full lineup from one printer so the invitation, the business card and the greeting card share a color standard, a paper family and a delivery date you can plan a season around.
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Gold Standard guarantees apply to all standard orders placed through 4over4.com. Price match requires verifiable proof of a competitor's published price for an equivalent product with matching specifications and turnaround time. Satisfaction guarantee covers manufacturing defects and print quality issues. Contact support with order number and documentation. On-time delivery rate based on tracked orders 1999 to 2026. Individual results may vary based on shipping carrier performance.
