Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Is the white vinyl permanent material on your labels waterproof? Can it be used for outdoor applications?

Answer

White vinyl is a plastic label material built to handle demanding conditions. It is dishwasher safe and rated for outdoor use, so it holds up far better than a paper label. Keep in mind it is water resistant rather than 100% waterproof, meaning it stands up to splashes, rain and washing but is not intended for full, prolonged submersion.

  • Dishwasher safe: survives repeated wash cycles, ideal for reusable bottles and containers.
  • Outdoor rated: resists sun, moisture and everyday weather exposure.
  • Water resistant, not fully waterproof: great for wet environments, but avoid soaking it underwater for long periods.
  • Adding a gloss or matte laminate boosts its resistance to scuffing and moisture even further.

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