Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What color model does 4OVER4 use for printing?
Answer
4OVER4 prints in CMYK, the four-ink process used across professional printing, so files prepared in CMYK reproduce most accurately.
- Build and export your artwork in CMYK from the start, not RGB.
- If you supply specific color values, give them as CMYK percentages.
- Convert any RGB elements before submitting your files.
- Order a proof if exact color is important to your project.
Pantone (PMS) colors in your file are converted to the nearest CMYK values, and colors can shift. A true Pantone spot ink is a custom quote. Color matching is not guaranteed, so for color-critical work order a hard copy proof before the full run.
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