Question
Should I review proofs before production begins?
Answer
Yes. Reviewing your proof before production is the recommended step, since it is your chance to catch issues while changes are still easy to make.
- Check the color and how it reads against your expectations.
- Confirm the layout, spacing, and image placement.
- Verify text accuracy, including names, numbers, and dates.
A careful proof review before authorizing production is the simplest way to avoid a reprint.
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