Is the customer responsible for proofing accuracy?

Yes. It is the customer's responsibility to carefully review and verify the proof before approving the artwork. The proof is your final chance to catch mistakes, so check every element closely.

• Review for errors in spelling, grammar, layout, and design.
• If you approve a proof that still contains errors, you are responsible for the original costs of printing, which can include design time, printing, and any applicable taxes.
• You are also responsible for the cost of any corrections and reprints that result from an approved error.
• When in doubt, reject the proof and ask for a revision rather than approving something you are unsure about.