How does 4OVER4 handle Pantone color matching?

4OVER4 prints in full-color CMYK, so a Pantone (PMS) color is reproduced by converting it to its nearest CMYK build on press rather than printing a true spot ink. CMYK reproduces most colors well, but some PMS colors cannot be matched exactly, and color matching is not guaranteed.

• Build your file in CMYK for the most predictable results.
• Provide the exact PMS number and note any brand-critical colors so the team knows your target.
• Expect some shift from the printed Pantone chip, since CMYK covers a smaller color range than spot inks. Bright and metallic PMS colors shift the most.
• Order a hard copy proof when color is brand-critical, so you can confirm the result before the full run.
• A true PMS spot color is a custom quote, not a standard option, so contact 4OVER4 support before ordering if you have specific color requirements. Options vary by product.

Production prints the color values saved in your file as they are, without correcting them toward a separate Pantone target, so apply the CMYK breakdown to each Pantone color in your design app. Muted tones, browns and grays usually convert well, especially on coated stock, while bright oranges, vivid greens, deep purples and any neon Pantone struggle. Screens are backlit RGB, so colors often look brighter on a monitor than on paper; for critical color, approve against a hard copy proof or run a small test quantity first.