Question
Can I print different designs on each postcard in one order?
Answer
Yes. Variable data printing (VDP) lets you change elements on individual postcards within a single print run, so each recipient can get a tailored piece without ordering separate batches.
- Personalize names, images, offers, or locations card by card.
- Ideal for targeted direct mail where a relevant message lifts response rates.
- Works from a spreadsheet that maps each recipient to their custom fields.
If you plan to use VDP, confirm the exact file and data format needed before you build the campaign.
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