Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Can I print different designs on each postcard in one order?
Answer
Yes. Variable data printing (VDP) lets you change elements on individual postcards within a single print run, so each recipient can get a tailored piece without ordering separate batches.
- Personalize names, images, offers, or locations card by card.
- Ideal for targeted direct mail where a relevant message lifts response rates.
- Works from a spreadsheet that maps each recipient to their custom fields.
If you plan to use VDP, confirm the exact file and data format needed before you build the campaign.
Ready to order?
Get your postcards printed at 4OVER4
Explore all Variable Data Printing at 4OVER4.
