What information do I need to provide for a folded brochure or leaflet printing order?

Giving your printer complete specifications up front is the fastest way to get an accurate quote and avoid production delays on a folded brochure or leaflet. The fold is the detail most people forget, so be as specific as you can about how the piece should open.

• Flat size and folded size: the dimensions before and after folding.
• Fold type: tri-fold, z-fold, accordion, double parallel, closed gate fold, and so on.
• Number of panels: how many sections the fold creates.
• Paper: the stock type and weight.
• Ink: process colors plus any Pantone (PMS) spot colors.
• Quantity: the count for each design or version.
• Delivery date: when you need it in hand.

If you are unsure how the fold should work, fold a quick paper prototype by hand and send photos or a 3D mockup. A physical reference removes any doubt about panel order and which side faces out.