What paper stocks can I choose for wine labels?

Wine labels are as much about feel as they are about print, so the stock sets the tone before anyone reads a word. You can choose from a wide range of textures and finishes.

• Textured linen: A classic, tactile surface that signals a premium bottle.
• Smooth gloss: Sharp, vivid color for bright, modern designs.
• Matte: An understated, elegant look with no glare.
• Uncoated: A natural, artisan feel that takes ink softly.
• Waterproof: Ideal for bottles that chill in ice buckets or coolers.

Since the material changes both the look and the hand-feel of the label, ordering samples to compare textures is the best way to land on the right one.